We build web experiences, then make the world discover them.
We design and build web products and Shopify stores, then get them found in search and AI answers and in front of the right people. Plenty of studios vanish at launch. We stay for the results.
What we do
Web Development
Full-stack web apps and Shopify stores in Next.js, React, and TypeScript. Built to ship fast and hold up once real traffic arrives.
Search Optimization
Search Engine Optimization, plus Generative Engine Optimization and Answer Engine Optimization, so classic search and AI answer engines both surface your pages and cite them.
UI/UX Design
Research, wireframes, and working prototypes. We find the friction and fix it before a line of code gets written.
Frontend Engineering
Fast, accessible interfaces with the motion and detail that make a product feel effortless to use.
Digital Marketing
Growth that is measured, not guessed. Paid, email, and lifecycle campaigns tied straight to the numbers.
Brand & Identity
A visual system with real rules, so your brand reads as one thing wherever people meet it.
How we work
- 01
Discover
We identify the problems, map the constraints, and agree on what the blueprint should look like before any pixels move.
- 02
Design
We think in systems, not screens. The design language comes first, and we prototype the riskiest interactions early.
- 03
Engineer
Next.js and TypeScript, built to be fast and accessible from day one, not patched in later.
- 04
Launch
We ship it, watch Core Web Vitals, and keep iterating. Launch day is the start, not the finish line.
The people
What our clients say
Paralyx blends design and function better than any team we have worked with. It looks great, and our users found it easier to use right away.
Questions, answered
Paralyx is a digital product studio. We design and build web products, mainly marketing sites, e-commerce storefronts, and web apps, then optimize them so people and AI tools can actually find them. One team handles design, engineering, and search from start to finish.
Yes. We build custom Shopify storefronts and also work in Next.js and React for stores or apps that need more flexibility than a standard theme allows. Product pages, checkout flow, and site speed all get the same attention as the visual design.
SEO is Search Engine Optimization, the practice of ranking in results on Google and other search engines. GEO is Generative Engine Optimization, structuring content so tools like ChatGPT and Perplexity surface and cite it. AEO is Answer Engine Optimization, formatting pages so voice assistants and answer boxes can lift a direct answer from them. We do all three, and we build them into the site from the first line of code rather than bolting them on after launch.
Yes. We audit the existing site for technical issues, content gaps, and structured data, then fix what's holding it back. Some of this is code-level work like page speed and markup, and some is content strategy. We tell you upfront which is which.
Paralyx is based in Kolkata, India, and works remotely with founders, small teams, and marketing leads who want a site that actually performs rather than one that just looks good in a portfolio review. Most projects run fully async with a weekly check-in, though we'll hop on a call whenever that moves things faster.
We start with a short discovery call to scope the work, then move into design and build in parallel sprints with regular check-ins. A marketing site typically takes two to four weeks. A store or web app with custom features usually runs six to ten. You'll see working versions early instead of a single mockup at the end.
Reach out through the contact form with a bit about your project and what you're trying to fix or launch. We'll reply with questions or a proposed scope, usually within a day or two, and take it from there.